We fill out forms online and on mobile every day. And frankly, it is an annoying but necessary experience. For that reason, Typeform, a new startup based out of Barcelona, has raised a significant round of capital to help fund its mission to change all of that. The latter is going to be done with a platform for third parties to help turn our form frowns upside down. So, Typeform announced a Series B of $35 million led by General Atlantic. It also works on expanding its tools for developers and driving deeper into international markets. Moreover, the company also announced a new portal for developers.
“We are proud to be the first company to transform the online data collection space by creating conversational forms. But now we’d like to take things further, bridging the gap between data collection and customer interaction.”- Robert Muñoz, co-CEO, and co-founder of Typeform.
Apparently, this round also included participation from Index Ventures, Point Nine, and Connect Ventures, all previous backers. If you would like to know its valuation, well, you can’t. The company is not disclosing that information. However, in its last round of around $15 million two years ago Typeform was worth approximately $100 million, according to Funderbeam.
Moreover, other notable investors in Typeform include Anthony Casalena, CEO of Squarespace; Javier Olivan, VP of growth at Facebook; and Jay Parikh, Facebook’s VP of engineering.
A little bit of history
You probably already know, that sometimes most successful startup ideas are born because of an entrepreneur’s frustration with an excising product or service. So, the same happened with co-founders Robert Muñoz and David Okuniev. They are both designers with focuses on interaction, UX, and UI. Moreover, they were running their own agencies back in 2011.
So it happens, that they found themselves working jointly on a single brief for a toilet company of all things. And there, they couldn’t find any templates or platforms to build online forms that could help their client not only get users to fill out their information with reliable regularity but provide details that could be used for sales in the future.
And that was the beginning. They used that as the basis of what today is Typeform. Further on, that creating basic online forms is a commoditized business. For example, Google offers products like Forms. These are free of charge. And it also offers social media platforms like Facebook and Twitter. These let people create free polls and other services, and so on.
Moreover, Typeform has been iterating on its original product over the years. Moving on, it concentrates more on APIs and other developer tools. Those are offered in a freemium model based on usage and additional features.
Typeform: conversational platform
At the same time, the startup has tried to make its service something that one can use in any scenario. It could be from basic information entry like a job application and contact forms. It could also be for surveys, registration forms, shopping and order forms, online learning and tests, and invitations. So Typeform describes its form-filling platform as “conversational.” However, its original concept behind the pre-dates, there is a lot of talk about conversational AI and bots.
On the other hand, Typeform’s ethos is also very contemporary. It focuses on presenting and asking for information using conversational language and works on the basis of feeding questions one at a time and getting answers in return and tailoring subsequent questions based on those responses.
Moreover, do you know what was one of the reasons that made investors help fund the startup? It was its focus on creating an interactive platform based on natural language.
“Digital forms are transitioning from a simple data-collection tool into an integral part of the customer engagement journey. With its developer targeted go-to-market strategy and versatile, highly customizable product, we believe there is a significant opportunity for Typeform to continue to grow.” – Chris Caulkin of General Atlantic
We have no idea how many users Typeform has. However, its customers include both small and medium sized businesses as well as Fortune 500 companies in the tech, retail, and hospitality industries.