How to Satisfy Your Soul’s Hunger for Art: SFMOMA Innovation

SFMOMA innovation

A quote from the Dead Poets Society says it all: “Medicines, law, business, engineering these are noble pursuits necessary to sustain life. But poetry, beauty, romance, love… these are what we stay alive for.” We seek art in everything we see and we seek art in everything we do. It is what makes us feel whole and what makes us keep going. If you are one of the people I described then I got great news for you. Have you heard about SFMOMA innovation?

SFMOMA innovation has taken it to a whole new level

San Francisco’s Museum of Modern Art (SFMOMA) has come up with a cool idea to share the beauty with all of us. Well, most of you probably know SFMOMA innovation as an app that gives a tour of the museum with awesome audio and video features. But there is more to SFMOMA. You can text at 572-51 number and get a response with a piece of art from the museum’s collection.

Send Me SFMOMA does not just send you any art. It gives you the opportunity to choose what you want to see. And here is how it is done. You can send a keyword to the above-given number and get back a piece of art that matches that word. And there is the brilliant part: you can send anything you want starting from colors, subjects, moods and even emojis.

At the San Francisco Museum of Modern Art collection, there are more than 35,000 pieces of art. And the service of SFMOMA innovation is powered by SFMOMA’s collection API. So in a mind-blowingly brilliant way, it finds something that matches your needs based on your keyword. Then it responds you with a picture of the piece, artist, title and the date. So it gives you the whole package one can say. And you are probably thinking now, what if there are a couple of artworks with your given keyword, right? Well, if more than one piece matches your keyword, the number will send a random one every time you send the same keyword.

The artful mission

Besides the aim and the mission of being able to spread art to the world just a bit more, SFMOMA also has another reason for all of this. The museum’s collection is so large that only 5% of its pieces can be displayed in the galleries at any given time. One could say that every day there is 95% of “waste of art.” But with the help of SFMOMA, you one can actually see more art using the service than by actually visiting the museum.

SFMOMA was launched only last year and started with a standard 10-digit number. But as things were hitting up, it changed to a special 5-digit number. Just like other high-traffic texting services SFMOMA is acting fancy in order to handle high demand.

If you are curious, just send a text to the 572-51 number. And in the subtext say “send me” followed by a keyword of your choice. And you know what is more awesome? It is totally free. I mean, don’t get too excited, you still have to pay for your own texting fees. But if you have unlimited texting, just like most of us, then you are good to go.

 

Armen Margarian

Armen Margarian is an attorney with The Margarian Law Firm.

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