The best place to hide a dead body is a page 2 of Google search results, isn’t it? (joking) However, if your content is worth sharing and you want it to appear on the 1st page of any search engine, you should take some online marketing strategies. The process of getting traffic from the free, organic, editorial or natural search results is called SEO, i.e. search engine optimization. All of us know the major search engines such as Google, Bing, and Yahoo. They have primary search results where web pages and other content (e.g. videos, local listings, etc.) appear based on what the search engine considers most relevant to the users.
What online marketing strategies to apply?
To improve your search rankings in order to increase your website traffic, you should take the following online marketing strategies:
A professional-looking website
Admit it or not, the company website is the face of your small business. Why? Actually, it is the 1st thing customers see. Your website helps the customers to evaluate whether they can trust you, your products and services. The customers should know what you are doing from the very first glance at your website. Don’t forget that it is a reflection of your products and services. To develop your website, you can use any Content Management System platform. So go ahead and choose the one which best suits your interests.
Optimize your website
Based on the keywords people type, search engines find the highest quality content which matches your search. To make sure your website appears high in search engine rankings, you should take certain proactive steps. To find important ones, you can consult Search Engine Journal which summarizes must-apply proactive steps such as identifying targeted keywords, creating useful content, creating high-quality backlinks, etc.
Create a compelling brand
Branding is the key to success. There are two main groups of people. For the first group, branding is about logos, taglines and color schemes. While for the second group, branding is about the promises you make to the customers. Which group do you belong to? In fact, branding is about the perception of your business.
Once Jeff Bezos, the founder of Amazon, said ”branding is what other people say about you when you’re not in the room.”
Don’t forget about email marketing
Email marketing has always been an effective tool which companies can use to both connect with customers and boost sales. In accordance with the Direct Marketing Association, email marketing brings on average a 4,300% return on investment for both large and small businesses in the USA. The content of the email should be regularly used for the customers. Consequently, this online marketing strategy will increase traffic to your website and at the same time improve your SEO.
Be active on social media
Social media sites like Facebook, Twitter, Instagram, etc. are one of the best ways to increase traffic to your company’s website. Put a start by creating a business page on Facebook. Don’t avoid creating a Twitter account as well. By the way, positive customer reviews on sites like Yelp have a good impact on increasing your traffic.
Want to break the borders and get into others’ blogs and sites? One of the steps is to invite people into your platforms to blog on your own sites. This aims to bring new readers to your site through sharing and linking guest articles. Make sure that the content of the posts has high-quality, original content without spam links.
Actually, the number of online marketing strategies is not static and doesn’t bind within the above-mentioned ones. Your website can increase its traffic only due to permanent hard work. To be a good entrepreneur in the 21st century is not only about the services and products you provide, it is about the way how you introduce your product through social media.
”Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprint and personal brand.”- Army Jo Martin (an American author)
P.S. On the way to building your own entrepreneurship empire, make sure you are surrounded by devoted, caring and experienced staff always ready to realize even non-realistic ideas.