LiveBoard: Draw, Share, and Collaborate in Real-Time

What is LiveBoard? Can you describe it with one sentence?

Yerem: If we put it really simply, LiveBoard is an interactive, virtual board and it has nothing to do with hardware: I mean the huge boards that you may see during conferences. LiveBoard is rather a 100% digital board that allows using it from everywhere in order to sketch ideas, share them with co-workers or friends, teach or visualize anything by drawing it or by adding notes to an existing image.

LiveBoard is an interactive board for team collaboration and distance learning.

Can you please name 3 most common uses of your product?

Yerem:

#1 LiveBoard is helpful for side by side collaboration. When you are sitting next to someone and you want to share ideas through sketching something, you can definitely use LibeBoard. It is awesome that people can work on a single sketch/idea simultaneously and be present when changes are being made. Later on, they can email the sketch to anyone they want.

#2 A lot of teachers and online tutors incorporate LiveBoard into their course materials. It has become a really helpful tool for distance learning.

#3 And last but not least, LiveBoard is being used by remote teams for brainstorming and visualizing ideas.

How are you planning to monetize the tool?

Yerem: We have launched LiveBoard for iOS and Android and we are right in the process of developing the monetization strategy. All our app features are free of charge now. But we are thinking about coming up with new premium features that would be especially useful for businesses and corporate clients. Our business strategy might include both B2C and B2B components. We want to make sure both private users and corporate users love LiveBoard and are happy with it.

What ignited the spark in you to start LiveBoard?

Yerem: Two years ago we were a purely outsourcing team of mainly Android developers. One day we decided to create an application for our own use in order to make work easier. This was just a technical solution and we did not have business in mind when creating it.

However, as soon as we went live, we noticed that people show interest towards the product. We got a lot of feedback and feature requests and we started making LiveBoard better.

The tool then turned to be perfect for remote teams. Let’s take our own example: we do not have remote employees, but we have a student who lives in Poland now. And can you guess what online education tool we are using? Of course LiveBoard.

What is the most exciting feature you are working on currently?

Yerem: We are currently working on adding the web version of the app. This will help for example teachers to share a larger screen with the students during the lesson.

In addition, the web version will allow integration with Slack. Hopefully, this would be a great way of helping teams to collaborate.

Most importantly, we are now working on integrating audio into LiveBoard. As soon as the work is done, the audio files can be sent to the interactive meeting participants via email. This can serve as a useful way of documenting ideas and keeping a record of what has been done and said.

How many people are there in your team?

Yerem: LiveBoard has got three co-founders and we started it 2 years ago. And, of course, we have key team members too. Currently, 4-5 people are working on the product (the number of people varies depending on the different phases the product is in).

What team building activities does your team like the most?

Yerem: Well, many of us love board games. So, we regularly play our favorite board games after work. And, of course, we love spending time together having a drink or just hanging out in a pub or a club. In addition, we often attend sports events: we especially like volleyball.

When there is a conflict in the team, how do you resolve it?

Yerem: Conflicts are nearly inevitable in any team. Fortunately, our conflicts never get personal. And we resolve them really quickly and easily. Usually, wins the one whose argument is backed up by deep knowledge and/or research. A/B testing is another way of finding out what to do.

How can one find the perfect co-founders for a startup?

Yerem: We know one another for over 7 years now and we have worked with one another for quite a lot of time. And I think that helped to form the right team and to develop the right company culture. We are now looking for our next key person in the team – the marketing guru who will help take LiveBoard to the next level.

 

How many hours do you work a day on average? What about your work-life balance?

Yerem: Actually, I guess it’s really hard to keep the work-life balance as an entrepreneur. We are not the 9-6 employees. And, though, our working hours are flexible enough, we usually work extra or we just stay in the office to take online courses or to read something.

Are there any particular platforms where you take online courses?

Yerem: We often use Udemy, Udacity, and Coursera. And there are a few online courses that we recommend to all our beginner developers.

What has been your greatest inspiration?

Yerem: We get inspired by our vision. And it is all about staying in Armenia and trying to make a great product not only for the locals but also for the global community.

What is your favorite aspect of being an entrepreneur?

Yerem: In my opinion, the hardest yet the most pleasurable part of being an entrepreneur is that you have to manage change. Every day, you are struggling to make the change happen. It’s a tough task, but it’s worth it.

And lastly, could you please give some advice to entrepreneurs-to-be?

Yerem: It’s important to find your niche and to determine your target market. In addition, it’s vital to be consistent and to stick to an idea long enough. When you do so, you then look back and see that even 6 months can change a lot of things. So, do be consistent with your ideas and have an action plan in place!

 

Armen Margarian

Armen Margarian is an attorney with The Margarian Law Firm.

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