Do you think that an SEO expert is always telling you the truth?
Unfortunately, there are some common lies that SEO experts keep telling us. Just go through this article to find out what lies you should not believe.
First of all, let us define what SEO means. It stands for search engine optimization or the process of optimizing a website. Search engine optimization can be problematic for any startup business. And even if you hire an SEO expert, who knows the best practices you should take into consideration, search engine algorithms change constantly. Usually, they deliberately keep everyone in the dark about what factors really affect rankings.
Before you decide on which SEO expert to work with, make sure you are not getting duped by some common SEO lies.
Below you will find the top seven of those lies.
All you need is SEO
SEO is only one of many effective ways to reach your audience. If you want your business to be successful you have to work with a combination of channels, including advertising, content marketing, social media marketing and more. It is known that these tactics often complement each other.
Creating a lot of unique content is a great opportunity to improve SEO. So marketers who use pay-per-click (PPC) ads can use their keyword research data to inform their SEO efforts and even see an organic lift in click-through-rates (CTR).
The expert states he or she knows the algorithms
Keep in mind that nobody outside of Google knows what the search algorithms are. Of course, SEO estimates the platform that has hundreds of ranking factors, but there is really no way to know them all.
Even though Google has told us about some of them, the rest you have to figure out on your own by researching what affects rankings. And yes, Google is always in the process of updating and adjusting.
Remember “RankBrain”? It is Google’s new artificial intelligence ranking factor. Google implemented it last year. But as it turned out, it was already in effect months before they told everyone about it. Now it is considered one of the top 3 rank factors. Moreover, the experts did not have a clue.
The expert has a real insight into your niche
They say one of the most important aspects of a successful SEO strategy is understanding consumer intent. And of course, this varies greatly from industry to industry. So you may think that an effective SEO has to have some real insight into your niche and your audience’s needs if they are going to help you rank in the most relevant search terms.
Successful SEO involves identifying long tail keywords to rank for. If you want to find the most relevant ones it will require industry knowledge and experience.
The more links you put, the better
Backlinks still matter a lot today in search in spite of the efforts by Google to penalize domains using unnatural linking practices.
Note that Google is keeping a very close eye on what kind of links are pointed at your site. If you are working with an SEO, you have to make sure they understand the kind of links you want to garner (legitimate, high quality and high authority ones).
Keep in mind that those who stick with the idea the “more links the better” as an SEO tactic could end up hurting your search ranking. So definitely ask them for specifics about their link building strategies.
Duplicate content will not hurt your SEO
It is known that now Google is looking to penalize marketers who are trying to duplicate content across domains to manipulate search and get more traffic. Some SEO companies think you should not have to worry about eliminating it from your website as that is not the case for most duplicate content you find online. But, they are wrong and Google does not know your underlying intentions. So that is why they recommend addressing duplicate content issues on your domain by doing the following:
- Avoid publishing stubs
- Minimize boilerplate repetition
- Minimize similar content
- Tell the search console how to index your site
So what you have to do is to make sure your SEO demonstrates a strong understanding of Google’s recommendations and takes them seriously to your website.
Claim to get you on the first page of Google
Just do not believe the following claims of an expert:
- they can get you on the first page of search results
- they can fix your SEO in only 2 months
These are simply lies. Be more attentive as Google’s webmaster guidelines warn you against SEO firms who make these claims. In fact, an honest expert will never make promises they have no idea if they can keep.
The best thing you can do is to work with an expert, who does not promise anything. On the other hand, make sure that they have a portfolio of successful case studies to back up the effectiveness of their methods.
The most important thing to do is follow Google’s recommendations
It is not a hundred percent truth that Google makes most of its revenue from advertising. What the platform wants from marketers is to spend money on AdWords. This would simply not happen if it were so easy to rank.
Of course, businesses should certainly follow Google’s recommendations. But, believe me, an effective SEO does not end there. A good SEO expert will keep up with industry research outside of what Google has to say about rank. It will also pay attention to what elements of a site have an impact on SEO.
The best thing to do is to be smart enough to hire a good SEO consultant or company. You need to be confident in their ability to do the job right. Remember that a company with a smart SEO will have plenty of information on its website about how they help customers and the strategies they use.
Also, do not ignore the importance of the reviews of those companies. Simply try searching for the company name and see what pops up. Mostly no news is good news in this case as an angry customer is very likely to leave bad reviews which would pop up immediately. We wish you good luck.