There are certain real-world applications one must take into account: mass manufacturing and pricing being the big two. And what happens when you throw all that out the window? iPhone X happens. It seems like all these years Apple has been holding something back.
The iPhone X is a phone for another world: a world where pricing is not an obstacle for users who simply want the latest and the best of everything packed into one device. It is at once fan service as the phone hits a huge milestone. And it is also a tactic acknowledging that we have crossed a threshold into a new world. And this world is of truly premium flagships where a $999 price tag is for many.
If once iPhone was making a phone that would be for everyone, now X is not for everyone. It seems like iPhone 8 and 8 plus were the same as 7 and 7s in everything. Well, the only difference was the name. The iPhone X, on the other hand, finds Apple accelerating towards technologies that the company has been dancing around for a couple of years. The phone’s display is OLED. The company calls it “Super Retina.” Moreover, this is Apple’s first play at edge-to-edge. Here it is completely ditching the home button in the process.
Moving on, the camera is a keystone for Apple’s mobile play. It gets upgraded up the wazoo. And now, it is more than just about switching those duel-rear facing lenses to a vertical orientation. It is also about the ultra secure FaceID unlocking feature and a much improved augmented reality experienced over even the iPhone 8.
How much are you willing to pay?
If you think about it, it looks like Apple took a play out of Samsung’s book with the Note8 line. However, this is not a business device. Instead, it is simply a phone for everyone who can afford a phone that costs $1,000.
Furthermore, the iPhone X feels premium in-hand, for sure. Moreover, it is notably beefier than the others. The reason is likely the fact that the battery was not an afterthought this time out.
“You will be able to get somewhere in the neighborhood of two hours on top of what your iPhone 7 has been getting you,” according to Apple.
Frankly, it is an impressive achievement given the fact that there is a lot more stuff working under the cover here. For example, things like the new camera system: it boasts dual optical image stabilization.
Meanwhile, a markedly improved front-facing camera means there’s a sizable dead zone up top. The blocked-out area is a sort of no man’s land: here the edge-to-edge display goes to die. Surely, the company was not excited about yet another premium flagship entering the U.S. market. However, no doubt it took some solace in the fact that the Essential helped brace early adopters to the idea.
There are no questions: the X is the best iPhone. And it is jumping to the top of the best phones faster than you can imagine.