Something exciting is going on with Facebook. Have you heard about its new Watch tab? Well, the company officially opened its new Watch tab of original video content to everyone in the US after a limited rollout a month ago. Apparently, the Watch tab sits in some premium Facebook real estate. It is just under the News Feed and Messenger buttons on the main desktop navigation menu. However, if you are on mobile it is a bit different. The feature hands out at the bottom of the navigation bar. And users can launch it with a single click.
The great thing about Watch is that it lets users subscribe to their favorite series instead of just randomly stumbling upon one-off videos in the News Feed. Moreover, it is available on Facebook’s native mobile apps, desktop site, and TV apps. Furthermore, U.S. users will now see the TV icon in the mobile navigation bar and desktop site bookmarks.
At the same time, Facebook is trying to make sure that user-generated videos don’t get taken down. It could happen for including music that the major record labels own. According to Bloomberg, Facebook is offering the labels a whole lot of money, like hundreds of millions of dollars. And all of that money is for getting a deal that would let infringing videos stay up. The thing is if they are removed the users would be greatly annoyed.
It turns out that Facebook had planned to build out a YouTube Content ID-style system. That was so that the labels could detect users of their music. Another reason was that labels could claim a cut of monetization from them instead of just issuing blunt takedown notices. However, according to Bloomberg, it could take up to two years to build that system. Moreover, Facebook is willing to pay now to stop the takedowns.
What Facebook offers
Not to bore you with too many words, the company is offering a whole bunch of different options for discovering video content. Those include a package of featured programs and sections. For example “Today’s Spotlight”, “New This Week”, “Popular Now”, “What Friends Are Watching.” And that is not all. The package includes “Most Talked About”, “Suggested For You”, and a special “10 Minutes Or More” spot for long-form videos.
Moving on, Facebook is mainly highlighting reality shows for now. The reason behind is that partners are producing those altogether because they are cheap. Moreover, they don’t require set scripts and can be watched piece-meal. However, if Facebook wants to really seduce audiences who frequent YouTube, Netflix, and cable TV, it will need high-quality scripted comedies and dramas.
And it all is not just in our dreams. One of the first signs of this content is the sci-fi short film “Lost memories.” It is by an independent filmmaker Francois Ferracci. Moreover, the movie is about a future “over-saturated by holograms”. Except this, Watch’s current offering isn’t very appealing. Accordingly, the shows lack stars, big budgets, or cliffhangers. However, if you just want to turn on the Discovery Channel and blend in with your couch, you may like Facebook Watch.