When on February 4, 2004, Mark Zuckerberg launched Facebook from his dormitory in Harvard University, he didn’t even imagine that his invention would change the world and he would become one of the most influential people of all times. Once Zuckerberg was asked whether Facebook ads could earn more income as it was grown phenomenally, he answered:
”I guess we could. If you look at how much of our page is taken up with ads compared to the average search query. The average for us is little less than 10 percent of the pages and the average for search is about 20 percent taken up with ads. That’s the simplest thing we could do. But we aren’t like that. We make enough money. Right, I mean, we are keeping things running; we are growing at the rate we want to.”
If you have your own business and want to get a promotion, undoubtedly, Facebook will be a great tool. Don’t spend thousands on ads which audience is limited. Just learn how to run an effective campaign on Facebook and grab your business success.
Create your fan club
The way to success through Facebook lies in the people you attract. They should become your devoted fans to share, comment and like your posts. To improve your fan conversion rate you should offer fabulous posts. Show how you care for them and they will become your devoted followers forever on.
Pictures of Facebook ads
You know, people want to see you and your products in action. Consequently, include pictures on every status and post on Facebook. This creates a kind of personal connection between you and the audience.
Target your audience
Facebook allows promoting your page through specific targeting. Select your audience and make your business known to them. Through this great option you can become famous in any location and for any group of people, you wish.
After creating your audience, try to get in direct touch with it. Celebrate your milestones with them. No matter the size of the milestone. Your potential clients must know that you are active and take part in various events in your field. Show that you need their support.
We all love taking part in different contests and, surely, the sweetest part is when we are announced a winner. Create a contest as it would be a simple way to increase ads engagement. Moreover, people will talk about you more.
You should keep your audience interested in you and make them visit your page regularly. To keep them enthusiastic, you can share a funny video from YouTube. Or else, you can post some interesting information about any celebrity, etc. Remember, that the content should be related to your field of activity.
Show that you are an expert
Pay attention to sharing high-quality content. Actually, it is important for successful Facebook marketing. When you prove that you are a great expert in your industry through your content, they will come back to you over and over again.
Call to action
Maybe your audience wants to connect with you? Add call to action buttons in the text of your Facebook ads. It will encourage the users to take that action. For example, it may be a message or call button.
Choose your budget
There are two main types of budgets for Facebook ads. One is on a daily basis while the other is on a lifetime basis. The first one controls how much you will spend on a specific ad campaign for 24 hours. The second type lets you select how you will spend for an entire campaign period you have mentioned beforehand.
Check the numbers
Besides applying your marketing strategies, we advise you make sure that they are good for your business. Follow Facebook measurements to see the number of clicks, fans, retention, conversion, level of activity, etc. All these stuff will help you make improvements in your marketing strategy and try out others if needed.
In fact, Social Media Marketing is rapidly growing including such social networks as Facebook, Twitter, etc. as a platform to manifest any business idea. Agree or not, Facebook has become a part of our lives. There are millions who are addicted to this ”drug” and cannot get rid of it. Actually, this fact is beneficial for you as a business owner who has decided to run Facebook ads campaign for his brand new business.
It is your time to grab success through well-organized Facebook ads. Your opponents have already done, what about you?