One’s personal brand is how they present themselves to the world. A polished, interesting, eloquent brand is sure to attract more followers than an unattended one.
Through a brand, one can display their understanding or expertise in a specific area. Accordingly, a good brand can help people identify you with that specific area and make you the go-to person in your industry.
The question is what you need in order to build a strong and an easily-recognizable personal brand? Here are a few ideas you can take into account.
Do not be afraid to be yourself
I understand that we could all be way better than we are now. But we should accept who we are at this moment. Hiding our true selves is not the best way to build a personal brand. A “fake” you could cause more harm than the “imperfect” you. So, think twice before making things up when branding yourself.
Instead, it could be better to show the world the most positive and powerful parts of you. For example, people would love to know which causes you support, what your beliefs are, what your strengths and weaknesses are. They do not expect to see a superhero in you; they rather expect to see a human being, someone with their authentic self. Building a personal brand is first of all understanding yourself and being ready to share that with others.
Become a good speaker
The next thing you need is to have a voice of your own. If you are intending to build your personal brand, you should start thinking about improving your communication skills. In order to stand out from the crowd, you need to develop your own manner of speaking. You will gain more respect if you speak from a place of knowledge rather than assumptions. Prove that you know what you are talking about. Do not bit around the bush. Speak to the point. Be accurate and have data/statistics to back your words.
One more important thing to take into account is feedback. People may disagree with you. They might even criticize your harshly. But the feedback they actually give you is priceless.
“We all need people who will give us feedback. That’s how we improve.”
– Bill Gates
So, it’s wise to be open to any kind of feedback be it positive, or brutally negative. And if the points people have raised are reasonable, then see how you can improve your performance next time.
Be present online
We now live in a world where answers to all questions can be found in Google. And it’s one of the reasons why you should be where your potential customers are i.e. on the web. The way how you appear online should be shaped and improved constantly. It should be tailored according to the latest online trends. For example, some personal brands do better on Facebook and Instagram, others hit Snapchat or Tumblr. You will understand what fits you best only after you try them one by one. Overall, it’s not a bad idea to be present everywhere online. If you think you cannot manage so many online platforms at a time, you can use Buffer or HootSuite to schedule your posts for more than one social media website. This will save you a lot of time.
However, social media profiles and pages might not be enough to build a strong online presence for you. You might need a website or even e-commerce site to fully show yourself to the world. Whether you are a photographer or a person who creates handmade accessories, you might need to show people what you can do. An online portfolio of your works will make your brand more vivid. Thus, think about getting a website of your own.
Pick up new skills every day
If you want to remain up-to-date in your industry, you should go beyond what you have already learned. Things are changing rapidly day by day. And you have to not only attract new customers but also preserve the ones that you already have. You can do it only if you are knowledgeable and innovative enough. Your personal brand should delight your customers. In order to achieve this, you need to constantly add something to what you offer them. So, go ahead, and try to learn something new every single day!
And one last note for you; do not be afraid of making mistakes. As a brand owner, you are very likely to fail at something at some point. However, it’s important to learn from your mistakes.
“Mistakes should be examined, learned from, and discarded; not dwelled upon and stored.”
– Tim Fargo
What do you think about building your personal brand? Do you have any ideas? Stay tuned and bookmark Startup Law Magazine for more startup tips and news. Good luck!