We all live in the IT world and use typical language to highlight a special meaning. One of the widely used signs is the hashtag. In SMM (Social Media Marketing) hashtags are applied to attract more individual users to a discussion. For example, if in Twitter a hashtag is very popular, it appears in the trending topics. But how to use #hashtags properly in SMM? So, let’s start to touch upon several brilliant ways of using this magical pound sign combination.
Before using any hashtag, first, you should find out what it stands for. Actually, it may refer to something you don’t want your business to be associated with. Always focus to find high league hashtags in SMM. Bad ones will bring opposite results.
A unique #hashtag for SMM
In SMM being unique is a must. Consequently, the used hashtags should not be copied from others. You must be creative realizing that each new #hashtag can generate an outstanding experience for your business. Before using any hashtag, think thoroughly, as it may bring huge traffic to your social media marketing.
Easy to remember
Do you want to remember long and complex hashtags? Neither do other users. Easy to write and remember, this is what we all need for hashtags in Social Media Marketing. Shorter and meaningful keywords will be the best choice for you.
If you want to reach great results, you need to think about a set of other hashtags to combine together. Surely, you need more and more exposure for your SMM, so adding and using multiple hashtags will provide you with a number of benefits.
Target the audience
Your hashtags should be specific to the audience you want to reach. Target the audience to gain a high level of engagement and receive better content.
Besides using popular and relevant hashtags, you can also create your own branded ones. These are the hashtags which you specifically create for your brand SMM. However, it does not mean that a brand hashtag should contain your brand name. For example, Samsung uses #GalaxyS8 used by Samsung. This aims to promote the new phone but not the company directly.
As a social media marketer, you should do hashtag research in order to optimize the content for the most relevant audience. Moreover, as the popularity of this pound sign is steadily increasing, there are a number of tools to use to find a perfect hashtag. For example, hashtagify.me is a free tool to find hashtags. RiteTag is a great option for Facebook and Twitter users to find suitable hashtags. Or, to discover your most engaged and relevant hashtags for your brand, you can use Sprout Social hashtag analysis tool.
Specific social platforms
The first social network which started using hashtags is Twitter. After that, other networks also took the same path. As each uses the hashtags differently, there are certain rules to follow for your SMM inside any social network. For instance, Twitter hashtags aim to help the users find conversations to get involved in. To receive an audience, your account should be public. For Instagram, hashtags help to gather all photos with the same hashtag in one stream. They also help to discover content and users to follow. Unlike these two networks, Facebook users mainly use private profiles. This means that hashtags inserted by the users of private accounts will have limited traffic. It is typical for Facebook that most public hashtags belong to famous people or brands. The last but not least example is Linkedin. This network is widely experimenting with hashtags, though strangely enough, those hashtags only work on mobile with an aim to link to related content.
Using hashtags might have disadvantages. We all know that it is common to use trending hashtags to get visibility. But sometimes the reckless selection of hashtags can cause problems. For example, recently, one of the famous pizzas used #WhyIStayed hashtag not realizing that it refers to domestic abuse. Though after that they apologized for the mistake. So, be careful when using a hashtag for a trending topic.
All in all, using hashtags in a proper way can be a powerful marketing tool for SMM. To have working hashtags, you should treat them with respect, care, and much consideration. Never underestimate the power of a hashtag. For good SMM you just need to take a little time and consider how to build your #hashtag “vocabulary’’ to experience delightful results in the end.